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arguscarhire.com Signs Three Tier Sponsorship Deal with Sky TV

Europe’s leading low cost car hire provider, arguscarhire.com today November 28th 2005 has announced details of a major Pan European sponsorship agreement to sponsor Sky TV’s News Destination Report which will break in December 2005.

This three tier sponsorship deal has been created to drive brand awareness levels in the UK and across Europe over a 12 month period. The deal also incorporates streaming of this sponsorship on the Sky News website, the UK’s top ranking commercial news website and on Sky TV Digital text, the UK’s leading digital text service.

Commenting about this deal, founder and CEO of arguscarhire.com Greg Turley said “This sponsorship of Sky News Destination Report is an extremely exciting development for arguscarhire.com as it represents our first television sponsorship partnership. We believe that the combination of an integrated sponsorship approach and huge volume and range of audience that we can reach our target consumer and reinforce our reputation as the leading online provider of low cost car hire in the UK and across Europe around a highly relevant programming proposition.

"While the audience and programme profile are a perfect fit, we know that the quality of the creative on-air credits are a vital part of ensuring this sponsorship’s success. We believe that Rothco have created a dynamic and creative series of on-air executions that are both memorable and impactful and avoid the pitfalls of wear out which can often undermine the potential of sponsorship of this kind” added Greg Turley.

Brendan Foley, Account Director at Rothco described the creative challenge “the brief from arguscarhire.com was simple but challenging, create a suite of stings that are single minded, memorable and drive traffic. No small order! Having arguscarhire.com’s unique product offer is essential. For us great products make great ads. It has allowed arguscarhire.com to invest in creating a unique animation style that they can take ownership of. The art of “less is more” is the secret to short stings and these executions are defined by a clear message and punchy script. This coupled with an upbeat sound track delivers a strong message with style”

arguscarhire.com operates complete transparency – there are no hidden extras and therefore no need to compare rental prices. In the fast changing world of travel technology, arguscarhire.com's success can be attributed to consistently innovating by developing new technology including a unique “3 clicks to confirmation” system. This technology combined with best value all-inclusive pricing has secured a growing army of customers searching for the best deals in car hire. arguscarhire.com has consistently pioneered new technology re-shaping the way that travel is bought and sold globally.

• 1996 arguscarhire.com was first English language car hire web site to launch in Europe
  
  
• 1999 arguscarhire.com was first European car hire web site to launch quotation and booking technology facility
  
  
• 2000 arguscarhire.com was first European car hire web site with WAP phone interface. (This did not take off due to slow implication of 3G)
  
  
• In 2003 arguscarhire.com launched pioneering base technology, specifically the user interface.
  
  
• In 2004 arguscarhire.com was first car hire provider to launch a unique “3 clicks to confirmation” system offering consumers fast access to cheap all inclusive car hire deals .
  
  
• In October 2005 CarTrawler.com became the first worldwide car-rental company to offer its services on the iMode phone to web interface in Europe.

About Rothco:

Rothco is 100% Irish owned but our top people apply their international experience and a global perspective to a local context. We are passionate about every aspect of our clients business and uniquely every member of Rothco’s client service team are equipped to handle the advertising, sales promotion, field marketing and new media aspects of our clients business.

Clients Include; Aer Lingus, Avonmore, BPM, BIM (Bord Iascaice Mara) Coca-Cola, Coors Light, Fruice, Fruitfield Foods, FM104, Gaelic Telecom, HB Ice Cream, Hibernian Insurance, Heritage Council, Imagine Broadband, Murphys (Heineken Ireland), Ireland West, PaddyPower, Setanta Sports, Starbucks.